How to Create a Link-Building Strategy from Scratch

By Neil Patel

Google examines roughly 200 different factors to determine page rank.

That’s a lot!

But what’s arguably the most important is backlinks.

Here’s a chart from Moz that shows how important links are:

Backlinks have been, and continue to remain, one of the top ranking factors, making them Google’s primary form of “currency.”

In March 2016, Google Search Quality Senior Strategist, Andrey Lipattsev went on record describing the two most important ranking factors.

According to Lipattsev,

it is content. And it’s links pointing to your site.

He didn’t specify which was more important, content or links.

But you …read more