25 Sep
By Neil Patel
You can use many methods to improve your conversion rate.
But very few can improve your conversion rate as much as case studies can.
Case studies have a few big benefits:
- they resonate with prospects
- they show that your product or service can work
- the transparency increases the trust a reader has in you
All of these benefits are important, but the last one—in particular.
Trust is one of the most important factors in conversion rate optimization:
Why is trust important? The reasons might seem obvious, but data explains these reasons to eliminate all doubt.
