26 Aug
By Neil Patel
Although digital copywriting is relatively new, copywriting has been used for hundreds of years to sell products.
Some of the best books on copywriting I have ever read were written decades ago. Some are even older than that.
And it’s a shame that they don’t get the attention they deserve—mainly because we often equate new with better.
But a lot of the new marketing and copywriting lessons and techniques you read about on blogs aren’t new at all.
In this article, I’m going to break down seven lessons from the following four books:
- Influence by Robert B. Cialdini
- Scientific Advertising by Claude …read more
