Converting Content: How Long Is Long Enough? How to Know if You’re Turning Perfect Customers Away

If you’ve ever written content and wondered “how long should it be and what should I include?” this episode of Hit Publish is for you.

This week, host Amy Harrison talks about how long your content should be.

How much information do you need to give your readers to encourage them to sign up, buy, get in touch, or take action? How much content is too much and is there such a thing?

Should you use jargon or assume that your reader knows what you’re talking about?

Tune in to Hit Publish to find out:

• Why jargon can bring you closer to your …read more      
  
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