01 Dec
By Neil Patel
Getting new customers isn’t always cheap.
That’s one of the reasons why I tell businesses to focus on customer retention.
With that said, it’s impossible to retain customers if you can’t get them through your doors or to your website in the first place.
If you’re a new company without an existing customer base, you’ll need to come up with some creative ways to acquire new ones.
The problem is new businesses typically have a limited marketing budget.
They need sales to generate money for promotional content, but they can’t get any sales without those promotions.
It’s a paradox.
This goes for companies that …read more