Does URL Structure Even Matter? A Data Driven Answer

By Neil Patel

URL structure has been debated within the SEO industry for years. From the number of subdirectories to the placement of keywords in URLs, SEOs have tried many optimization techniques to improve their sites’ rankings.

The real question is, does your URL structure even help with your overall traffic? To answer this question, I decided to do a bit of research to help you make a data-informed decision.

Extraneous characters

Sometimes you see strange characters in URLs such as &, %, $, and @. It is more difficult for search engines to crawl websites if their URLs contain a lot of these extraneous …read more