12 Apr
By Neil Patel
As of 2017, the overwhelming majority (89%) of B2B marketers use content marketing in some form.
As you can imagine, how well marketers execute their campaigns varies quite a bit.
Or, as The Content Marketing Institute would put it, there are differences in “content marketing maturity levels.”
As you can see, a fairly small number (28%) would be considered either mature or sophisticated.
The rest could definitely use some improvement, and there’s a lot of room for growth for many content marketers.
One thing I’ve noticed …read more