Earn the Right to Sell

My biggest belief about modern business as it intersects with the digital world can be summed up in one sentence:

Create useful content that nurtures a specific community so that you earn the right to sell and serve them to exchange value.

Boiled down tighter: content, community, marketplace.

The old saying about if the carpenter has a hammer, then everything looks like a nail is very true when it comes to me.

I’m an author and writer and someone who believes that content isn’t king, but that it’s what you feed kings.

Content, community, marketplace

In my …read more