Email Newsletters vs. Content Notifications: A Head-to-Head Comparison

Remember when email newsletters were the latest, greatest thing in online marketing?

Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves?

Unfortunately, those days are over. In today’s overcrowded online market, getting email subscribers is a lot more complicated than it used to be.

Most people are rabidly protective of their email inboxes, and we’re understandably hesitant to sign up for yet another newsletter we’re not going to have time to read.

What people do want, though, is good content. They want helpful, useful, …read more