07 Dec
By Jerod Morris
The right content for the right person at the right time.
That’s the goal of adaptive content.
The benefit to your audience is a more tailored, valuable experience. The benefit to you is a deeper, more meaningful relationship with your audience.
A smart adaptive content strategy can turn audience members into customers, and it can turn customers into repeat customers.
Next week, in our latest free Rainmaker Platform webinar, Brian Clark is going to explain what you need to know to plan a smart adaptive content strategy, and I’m going to show you how to use marketing automation to execute it.
The …read more
