Getting the Most Out of a Conference When You’re There to Promote, Part 1

Conference season is quickly approaching. If you want to get the most out of your conference attendance, you need to be prepared.

In Part One of this two-part series on The Lede, Jerod Morris and Demian Farnworth offer advice on how to approach a conference when you are there with a primary goal of promoting your product or service.

The conversation begins with a caveat: nothing is more important than networking at a conference. That must be understood.

Assuming you are meeting people and making connections and contacts, there are several steps you can take to ensure that you promote your product …read more