24 Feb
By Neil Patel
More is better, right? Not in the world of conversion optimization.
Just think of it this way…When you take a kid to a candy store, what happens? They don’t know what to buy, right? The reason is that they have too many options to choose from and they are not sure which one is the best choice.
The same goes for the web. Giving people too many options or asking them for too much information can quickly reduce your conversions. For example, by reducing the number of options in your form fields from 6 to 3, you can increase your conversion rate, …read more
