How Search Engines Work, Part One

There are a few important details every web writer should know about how Google does its job.

So we need to back up just a little bit. We need to talk about how people actually find anything on the web to begin with.

Why?

Because, as web writers, we have to face that ugly monster called obscurity. And it all starts with knowing why Google ranks some content higher than others.

And that starts with looking underneath their hood.

In this 4-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

• The two things all search …read more      
  
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