How Search Engines Work, Part Two

Imagine you love jaguars. You have a blog about jaguars. You publish seven times a week about jaguars. On your site, it’s jaguars all day and all night.

But Google doesn’t seem to know you exist. What gives?

The problem is Google can’t tell if you are an authority on the car, the animal, or the older-woman variety — because you write about all three.

Not good.

In this 4-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

• The conversation search bots have with each other while they crawl over your content
• Writing advice for people who love …read more      
  
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