01 Oct
By Neil Patel
Social media has changed the way we live.
As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers.
But this is much easier said than done.
Sure, you were able to get people to follow your profiles initially. That’s a great first step.
However, if you can’t post engaging content, your followers will get bored and won’t convert.
They may even decide to unfollow your accounts.
In fact, a recent study from Sprout …read more
