How to Become a Marketer Who’s Obsessed with Metrics

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Back when I was an Internet newbie, I had no idea what numbers to focus on.

I would look at Google Analytics. I would see lots of numbers. And I would be confused.

So, what did I do?

I did what most people do. I focused on vanity metrics.

Vanity metrics are numbers. That might sound all data-driven and growth-hacky.

But vanity metrics are numbers that don’t lead anywhere. As Eric Ries said,

…they don’t offer clear guidance for what to do.