05 Oct
By Neil Patel
So, you’ve got an amazing idea for a new business. If you build it and market it the traditional way, they will come, right?
Not anymore.
It doesn’t matter what your niche is. There are bigger competitors in it, and traditional marketing has gotten them far. As for your business coming in and taking over? Good luck with that.
I tried that once. I created a product with my co-founder, Hiten Shah. It was pretty amazing.
But then we realized something disturbing.
We were competing against Google.
Ha-ha.
Google? You don’t compete with Google. Instead, you get squashed, obliterated, bought out, or ignored.
We had to do something …read more