How to Boost Revenue by Optimizing the Customer Experience

By Neil Patel

The customer is always right.

I’m sure you’ve heard this before as the golden rule of business.

But what this rule doesn’t encompass is the customer experience.

The saying should be:

always put the customer first.

You may have certain operations and practices in place to make things easy and cost-effective for your company, but how does this impact the customer journey?

If you’re saving a few bucks or some extra time at the expense of the customer experience, it’ll backfire.

Instead, everything you do needs to center around creating an optimal customer experience.

You think about your business 24 hours a day, 365 days …read more