How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

By Neil Patel

Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers.

Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it.

Here are the results:

Clearly, it’s still an ambiguous concept to many.

Simply, native advertising is a tactic that blends promotional content with the rest of the content—native content—of a page.

Here’s a good example:

When compared to more traditional advertisements such as banner ads, native ads tend to be more effective:

consumers interact …read more      

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