How to Create a Customer Journey Map That Converts

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What strategy is your company using to improve the customer experience?

Hopefully, you’re taking multiple approaches to enhance your customer service department.

Here’s the trick.

Are you looking at the customer experience strategy from an internal company viewpoint?

Or are you trying to see the customer’s perspective?

That’s why these tools are super effective and can ultimately boost your sales.

What’s a customer journey map?

Essentially, it’s a story.

It details the experience a customer goes through from their initial contact with your company to a purchase.

The map also outlines and explains …read more