How to Create Effective Content Experiences

This is the final part of the three-part Adaptive Content series on The Mainframe.

Hosts Tony Clark and Chris Garrett discuss how you can use adaptive content to create richer content experiences that work for attraction, retention, and conversion.

In this episode:

• The priority content areas you should focus on
• Where to start, and what you need to pull together
• How to utilize the assets you have, in the beginning and over time

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