06 Sep
By Neil Patel
User experience can make or break your business.
The checkout process is the most crucial element to consider in that regard.
Even more important is the context of that experience.
What’s appropriate for the desktop will not be suitable for the mobile interface.
For the most part, businesses understand this. It’s why there has been a widespread preoccupation with mobile friendliness.
Here’s the thing though.
People often neglect the checkout process.
Your customers make their final purchasing decisions before they get to checkout.
So why bother, right?
That’s being incredibly short-sighted.
Shopping cart abandonment is a real problem for ecommerce stores.
Customers expect their mobile shopping experience to be seamless, easy, …read more
