How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

By Neil Patel

Email marketing needs to be a top priority for your company’s content strategy.

80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has the highest ROI per $1 spent compared to other content strategies.

On average, for every $1 you spend on your email campaigns, you can expect to receive $40 in return.

That’s why it’s so important for you to get more email subscribers without annoying your website visitors.

But having a huge list of subscribers is useless if you don’t know how to manage your …read more