How to Generate Leads with PPC Campaigns for Your B2B Company

By Neil Patel

B2B brands need to use a marketing strategy different from that of B2C brands.

Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side.

However, not all of these strategies will work if you’re targeting other businesses.

Whether your business is run as a B2B operation exclusively or as a blend of B2B and B2C, you can use PPC campaigns to scale lead generation.

If you don’t know this tactic, PPC stands for “pay-per-click.”

This term is …read more