How to ‘Get by Giving’

One of the best ways to build business relationships is to be helpful even when there’s no direct benefit to you.

The same is true for your relationship with reporters.

In this 9-minute episode of PR is Dead:

• Why helping reporters find other sources can help you out
• When to send ideas that don’t include your business
• The importance of making online comments

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PR is Dead on iTunes

Click Here to Listen on Rainmaker.FM