How to Get Offline Customers Engaged with Your Online Marketing

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Can digital marketing work even if your target market isn’t your typical “online audience?”

You bet, but it all relies on knowing what to write about and where to publish your content.

This week on Hit Publish, listener Tom submitted his question for the Dear Amy column. He wonders how he can get more of his customers engaging with his online marketing.

The challenge is that Tom’s audience is more likely to spend time in an industrial workshop than reading a blog post. So can you still capture their attention with online content? Yes, you can.

There are five steps you’ll …read more