How to Get Your Writing on the Road to Being Read and Spread

I’m going to let you in on a little secret.

It’s something the immortals — from Aristotle to Ogilvy to Mamet — have known, but few have stated it as directly as I’m about to.

By now, many of you know the basics of the craft of copywriting …

Know your audience. Know your product cold. Research. Nail the headline. Write plainly, in the language of your audience. Research more. Write great bullets. Craft a great offer. Include a strong call to action. Et cetera.

These elements are the standard. They get the job …read more