How to Increase Revenue by Targeting Impulse Buyers

By Neil Patel

Every consumer is different.

Some people like to shop online, and other people prefer shopping in stores.

There are customers who spend days or even weeks researching a product before making a purchase, while others buy something without any prior intention at all.

This is called an impulse purchase.

Believe it or not, more people are guilty of this than you would think.

Have you ever bought something impulsively?

I’m willing to bet that you have.

In fact, 84% of Americans admit to making an impulsive buy.

So, how much are they spending?

If someone is waiting in line to check out at …read more