24 Jan
By Neil Patel
Everyone wants more sales.
Regardless of your industry or current situation of your company, increased conversions will help your business grow and prosper.
But wanting higher sales conversions and actually getting them are two different things.
Sure, your advertising team probably has various content marketing strategies in place.
It’s important you have a proper grasp of the reasons behind these tactics.
Are the advertisements targeting an actionable audience?
That’s one of the major differences between retargeting strategies and other promotional methods.
Here’s the thing.
Not every customer takes a simple path to complete the purchase.
It’s not always as simple as someone viewing …read more
