How to Target Your Mobile Customers with Push Notifications

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It’s no secret that our world is trending in a mobile direction.

As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them.

For those of you out there who developed a mobile app, you’re already heading in the right direction.

In fact, without the app as a platform, you won’t be able to use push notifications as a marketing tactic. But this doesn’t mean that you shouldn’t continue reading if you don’t have a mobile app.

While you may …read more