15 Jun
By Neil Patel
No marketing strategy is complete without an effective lead generation strategy.
Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from?
When you’re running multiple campaigns, how are you able to identify the source of your new leads? If you can’t answer these questions, read this guide.
UTM parameters will tell you exactly where the traffic from your digital marketing campaigns is coming from.
I’ve advised some marketers who haven’t implemented this strategy because they think it’s unnecessary. They see their site traffic increase, …read more
