By Demian Farnworth Customers. Complex bunch. They pull out their wallets and purses to trade hard-earned dollars for stuff. …read more Share article: On-demand Virtual Conference, Brilliant Marketing Mavens, Credit Card Swipes, And Effective Sales EnablementDecember 2, 2014How to Write a Great Value PropositionDecember 3, 2014Related Posts 16 MayFeatured10 Classic Copywriting Books for Results-Driven Content MarketersRead More28 OctFeaturedThe Myth of the Magical RolodexRead More