How to Use Emotional Content to Engage, Inspire, and Persuade

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Do you know which emotions will get your reader’s attention and pull her into your content? If not, how do you pin them down? And then once you’ve identified them, what do you do with them?

Targeting your customer’s emotions in your content is a key content marketing technique that you can use to get your reader’s attention, keep her engaged, and encourage her to act.

But how do you do this without being over-the-top?

In today’s episode of Hit Publish, you’ll discover why emotions play such an important role when you want to influence or persuade someone and how to start …read more