How to Use Envy (Ethically) in Your Sales Copy

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Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous speedboats, anyone?)

Don’t be put off, not only can you use envy to make your copy more persuasive, you owe it to your customer to do so.

This week’s Dear Amy letter on Hit Publish comes from a conflicted business owner who wants to know whether it is ethical to use envy to encourage a customer to make a purchase, and if so, how it should be done.

Envy is a …read more