Is Podcasting Replacing Written Content Marketing?

That is the question.

It’s the question I’m asked as soon as someone discovers that I manage the editorial team for Copyblogger.

You see back in March, there was a sudden influx of audio content here on the pages of Copyblogger. We launched our podcast network — Rainmaker.FM — and (of course) wanted to share the new content we were creating with all of you.

But we may have confused you, too. Based on the questions I get, we’ve certainly confused at least some of you.

I’m here today to set the record straight. …read more