09 May
By karnold@saleamp.com (Katie Arnold)
Mother’s Day is upon us and while the majority of Americans are pampering moms with brunch and gifts, marketing professionals should also be doing whatever possible to cater to a special group of these women: the Mommy Blogger. According to eMarketer there were 4.2 million mommy bloggers on the web as of March 2013. For marketers, everyday should be Mother’s Day.
Here are a few reasons why marketers should seriously consider mommy blogs to expand their brand’s awareness.
