Proof that Stories Can Increase the Value of Even ‘Worthless’ Items

Marketers are agog over stories. For good reason.

Your stories lift a prospect out of her ordinary world … and then take her on a journey that ultimately leads to a vision of herself as a better version of herself.

In 1984, Apple brought its own story to the market, one in which agile, nonconformists can break the mold … liberated by a busty Norwegian body builder wielding a sledgehammer … we’re, of course, talking about the 1984-inspired “Think Different” campaign.

But do stories really enhance a company’s products? Its reputation? Is there evidence? Rough Draft host Demian Farnworth thinks …read more