Real-time Marketing, Real-time Marketing RTM, Spiffy New Concept, And Years-long Marketing Campaigns

Real-time marketing (RTM) may seem like a spiffy new concept but it?s actually been around since the mid-90s. It was right about then companies discovered that, in some cases, months- or years-long marketing campaigns hamstrung their ability to be on the cutting edge of industry trends. Shorter camp…