Small Businesses, Brand Execution, Key Message Copy, And Brand Identity

Now and again when I?m out shopping, I face what I call the stilettos vs. rent dilemma: Is the item in front of me a necessity or a luxury that can wait?
My ?stilettos? happen to be housewares. A cute indoor water fountain or an expensive candle set can elicit an out-of-body experience. They?re awes…