15 Nov
By Kyle Fiehler
Engineers and other technical experts take to the web to educate themselves on their options now more than ever before.
When sifting through online content, engineers and other experts in their fields want facts, not a hard sell. They’re conducting serious research.
In fact, according to a study by CEB in partnership with Google, 57 percent of the B2B purchasing process has been completed by the time someone contacts a salesperson.
So, as content marketers, we need to give them the information they need to make smart purchasing decisions. But engineers have already studied for years to accrue their subject …read more
