The Bobby McFerrin Plan for Creating a Remarkable Business

Editor’s note: This article was Pamela Wilson’s first guest post on Copyblogger, published on March 25, 2010 — well before she joined our team as VP of Educational Content. Pamela had just completed Copyblogger’s flagship course, Teaching Sells, and was ready to expand her successful offline design business into new online territory.

I just returned from a Bobby McFerrin concert, and now I know how to run my new business.

No, this post isn’t about “Don’t Worry, Be Happy.” Bobby McFerrin is much more than that.

You see, I’m a little nervous. For 23 years, I’ve …read more