26 May
By Neil Patel
It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions.
As humans, we’re wired to seek feedback from others.
But testimonials may carry even more weight than you may have thought.
Research found that
customer testimonials are considered to be one of the most effective content marketing techniques, identified by 89% of B2B marketers.
And there’s one particular A/B test involving testimonials I really like.
It compared different variations of a landing page for Seiko Watches.
Here’s the first version, containing no testimonials:
And here’s the second version, containing a widget …read more
