What’s the Difference Between a Professional Writer and a Content Marketer?

I’ve been a writer for a long, long time. I’ve written something every day for around 30 years now. (Okay, I took about a week off when I had a C-section.)

I’ve been a content marketer since 2004, even though we didn’t call it that back then.

These days, I’m a Chief Content Officer — a job title that didn’t exist just a few years ago.

I love and respect writers, and I know a lot of them. Some are successful, some are struggling.

And I have some thoughts on what can make the difference.

You may know that …read more