Zen and the Art of Content Marketing

Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit.

At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki:

“To speak of waves apart from water or water apart from waves is a delusion. Water and waves are one.”

I’m sure Brian Clark had been rereading his Suzuki Roshi when he advised us on Monday to “forget SEO” — because the wisest practice of SEO is to get out of dualistic thinking about SEO. …read more