08 Dec
By Beth Hayden
Need a quick way to entice someone to join your email list or register for your website? Give away something for free.
By giving away something site visitors can download or access instantly, you can break through your readers’ hesitations about handing over their email addresses. And you earn their trust by giving them something useful immediately .
Some call it a “bribe,” some call it an “incentive,” and some call it a “freebie.” Whatever you call it, this technique can bring in big results as a list-building strategy.
But finding the right incentive for your audience — something that really makes …read more