01 Nov
By Sean D’Souza
“I was only four years old when I saw my mother load up a washing machine for the very first time in her life …”
That is global health and data expert Hans Rosling’s opening line of a 2010 TED Talk, as he stands on stage with a bundle of laundry and a washing machine. Rosling does what the best presenters in the world excel at; in a matter of seconds, they get and keep your attention.
When you write content, your job is similar to someone standing on stage. Your readers are distracted and you have …read more
