07 Mar
By Beth Hayden
Keyword research is always a hot topic in content marketing circles.
It’s one of those subjects that never goes out of style — because wise content marketers know that using the right words in their content will give them a big edge over their competition.
Wondering how to find the “right” words to optimize your business’s content? Here are three quick tips for solid keyword research.
1. Discover the language your prospects use when they talk about your topic
My friend Shawn, whose company Clear Harmonies creates custom a cappella arrangements for vocal groups, learned an …read more
