By Amy Harrison
When you write sales copy, it’s easy to get consumed by one thought: make the sale.
But this focus could actually be your copywriting downfall.
While you want to make a sale, your customer wants a transformation.
If you don’t share that vision of transformation when you write, your message could fall flat right when you need it most: at the buy button.
Here’s how to guide your customer through — and beyond — the sale with confidence.
Why focusing on the sale is like hitting a brick in the road
On a very early driving lesson, I was picking …read more