By Neil Patel
Did you know Gmail alone has more than one billion monthly active users?
That means roughly one in every seven humans on the planet has a Gmail account.
And that’s what I love so much about email marketing: the fact that it’s so universal and allows you to reach such a huge audience.
Just think about it. Not everyone uses Instagram. Not everyone uses Snapchat.
But almost everyone uses email.
I look at email as the great equalizer in marketing. It’s especially helpful if you need to reach an older demographic of baby boomers and beyond.
Of course, there’s a lot that …read more