07 Oct
By Neil Patel
Most people would rather watch a movie than read the book that it’s based on.
In general, video is an entertaining and informative type of content that people love.
It’s strange, then, that so few businesses use video to improve the results of their online marketing.
Videos can attract more attention than regular text content can. And since people can’t really skim videos, most will watch the entire thing if it’s interesting.
The biggest benefit of using video is that it typically raises your conversion rate. A video on your landing page will increase your sales, while videos on your blog posts will improve …read more
